Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation. How the pestle analysis can be used in conjunction with other strategy tools how the six factors of a pestle analysis are classified how to carry out a pestle analysis. The letters stand for political, economic, social, technological, environmental and legal. Dec 10, 2018 nike is a wellknown brand of sports gear and apparel. I have tried to provide relevant information about nike pestle analysis and external environment analysis. The swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. Pestel analysis provides great detail about operating challenges fitbit, inc. It takes into account all of the political, economic, sociocultural, technological, environmental, and legal factors affecting a business, and thus gives powerful. Pestel analysis is a very useful tool that helps business strategists to understand the impact of the macroenvironmental factors on their businesses.
If you have never even heard of the pestel analysis tool. This is not an example of the work produced by our essay writing service. This work was produced by one of our expert writers, as a learning aid to help you with your studies. This swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. The pestel analysis of airtel above is among the many you will find online at best essay writing services. Its swoosh symbol is easily recognized by everyone.
The pestle analysis is a beneficial technique to study the impact of influencers on the adidass business model, growth trajectory, its business case, and market strategy. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for fitbit, inc. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. Nike is at the front position of this surge in demand as people are looking for sports shoes, apparel and equipment. Following is an analysis of how the pestel forces affect nikes business. It was found by bill bowerman and phil knight in the year 1964. A pestle analysis can be used to consider political, economic, social, technological, legal, and environmental issues that may affect your organization. The pdf finishes by listing the advantages and the disadvantages of using the pestel analysis tool. Pestel analysis an important and widely used tool that helps present the big picture of a firms external environment in political, economic, sociocultural, technological, environmental, and legal contexts, particularly as related to foreign markets.
The pestle steepl pest analysis report is a structure to explore the impact of external factors on the macroenvironment that influences business of the nike company. Pestel analysis of the uk this detailed pestel analysis of the uk aims to address some of the political, economic, social, technological, environmental, and legal issues affecting the uk today. It is often used when launching a new product or service, exploring a new route to market, or selling into a new country or region. Mar 06, 2014 pest pestel analysis replace this text social factors p s economic factors political factors pest social factors technological factors e t lorem ipsum is simply dummy text of the printing and typesetting lorem ipsum is simply dummy text of the printing and typesetting lorem ipsum is simply dummy text of the printing and typesetting lorem ipsum. External factors are those that are beyond the control of company. It concentrates and focuses primarily on producing sportswear and athletics products about. It is often helpful to complete a pest analysis prior to a swot analysis, although it may be more useful to complete a pest analysis as part of, or after, a swot analysis.
Here a pestle analysis is applied of the external macro environment in which samsung operates. If you need assistance in writing essays term papers and other academic research at college or university level get in touch with us and we will help you. A swot analysis can be completed by an individual within the organization. The term pestel refers to the domains it considers. May 21, 2019 this detailed pestel analysis of brazil aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting brazil today. Nike swot 2020 swot analysis of nike business strategy hub. Pest pestel analysis replace this text social factors p s economic factors political factors pest social factors technological factors e t lorem ipsum is simply dummy text of the printing and typesetting lorem ipsum is simply dummy text of the printing and typesetting lorem ipsum is simply dummy text of the printing and typesetting lorem ipsum.
It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Brazil is the most powerful country in south america. A pestel analysis is a framework or tool used by marketers to analyse and monitor the macroenvironmental external marketing environment factors that have an impact on an organisation. For example, nike golfs sq dymo driver offers players the ability to customize perimeter weighting to again promote a. This detailed pestel analysis of brazil aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting brazil today. The swot analysis evaluates the strengths and opportunities that nike holds and how it strategizes itself to succeed its weaknesses and threats.
Despite the fact that nike has maintained its brand image and strong financial position it should comply all the laws and regulation. The tokyo based conglomerate owns a diversified business portfolio and is considered to. The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. Apart from having customers in the international market, it also has its suppliers located internationally. Pestle analysis of nike analyses the brand on its business tactics.
Corporate strategy, governance, and ethics and their impact on the achievement of apples goals environmental analysis apples key internal strengths and weaknesses were examined in the context of its industry. Pestel analysis is a business strategic planning tool that is employed to perform a thorough business macroenvironment analysis so that an organization can determine the best decisions to survive in the market at any instance. Pestle analysis is also referred to as pestel analysis. Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout developing economies like china, india. The diagram below highlights the main issues within each factor. It is officially known as the federative republic of brazil. Nike is a wellknown brand of sports gear and apparel. I really liked that it showed both sides of this tool and not just the positive side.
The pest analysis is a tool to evaluate external factors. Nike was able to respond positively and promised to ensure environmental friendly policies by its suppliers. Pestel analysis of nikes external environment share this. Most people would appreciate as nike golf brand has good marketing relationship with tiger woods which is a world renowned golfer. Sony is a maker of consumer electronics, smart phones, game and network services, movies and music as well as a provider of financial services. The result of which is used to identify threats and weaknesses which is used in a swot analysis. To maintain its position in the athletic shoes market, nike inc. Pestelpestle analysis of nike free pestel analysis.
Nestle pestle analysis pestel analysis of nestle mba. Mar 31, 2019 the swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. The pestle steepl pest analysis report is a structure to examine the influence of external factors on the macro environment that affects the business of the adidas group. Remote work advice from the largest allremote company. Sep 26, 2018 nike was able to respond positively and promised to ensure environmental friendly policies by its suppliers. Brazil is the fifth largest country in the world by area. Due to the high rivalry and brand loyalty between under armour and nike inc. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. Each sector is devoted to the goal of satisfying consumer demand that enable designers, manufacturers, retailers and marketing firms to. If you have never even heard of the pestel analysis tool, after reading this book you will fully understand it.
Nike uses it in its marketing information systems very effectively. Following is an analysis of how the pestel forces affect nike s business. The pestle analysis is applied to samsung looking at its market i. The pestle analysis is a useful technique to study the impact of influencers on nike s business model and business case study. Depending on the organisation, it can be reduced to pest or some areas can be added e. Check out these 5 useful practical pestle analysis examples from 2017 to get a good idea of what a final analysis might look like.
As one of the major firms in the global sports shoes, apparel and equipment market, nike inc. A pestel analysis is an acronym for a tool used to identify the macro external forces facing an organisation. The pestle analysis highlights the different extrinsic scenarios which impact the business of the brand. The tokyo based conglomerate owns a diversified business portfolio and is considered to be a leading brand in the industry. Nikes primary goal is to supply athletes with exceptional products. This section serves as a business environmental scan. As we mentioned earlier, the pestel model is the same framework used in pestle analysis.
A five forces analysis, based on michael porters model, points out that competition, customers and substitutes are the most important external forces in nikes industry environment. Pestle analysis preface the pestle analysis is a useful method to use in order to identify the external factors that influence an organization. You can view samples of our professional work here. It is listed on the nyse and is headquartered in the united states. A pest analysis measures market potential as well as the industrys situation. Political, economic, social, technological, environmental and legal. Pestel, a complementary tool to swot, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project initiatives. It is a very useful business tool because businesses operate in constantly changing environment. Oct 21, 2015 the pestel analysis of airtel above is among the many you will find online at best essay writing services. Strong brand awareness nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. Cuizon, 2009 technology analysis political analysis according to pest analysis the technological enviourment can be taken as strength. Pestel analysis provides great detail about operating challenges nike, inc.
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